From Start-Up to Success: A Brief History of Freetrade

Perhaps the biggest competitor to Trading 212?

Freetrade is a popular online brokerage platform. They allow users to buy and sell stocks and other investments in a simple and user-friendly way. Founded in 2016, the company has come a long way in a short period of time and has established itself as a leader in the online brokerage industry. In this article, we’ll explore the history of Freetrade and how it has evolved into the successful business it is today.

Early Days: 2016-2017

Freetrade was founded in 2016 by Adam Dodds. A former investment banker who saw an opportunity to create a more accessible and user-friendly way for people to buy and sell stocks and other investments. The company started as a small start-up focused on building its platform and attracting a loyal user base.

In 2017, Freetrade launched its mobile app, which allowed users to access their accounts and trade on the go. The app was well-received by users and helped to establish Freetrade as a convenient and user-friendly platform for trading and investing.

Growth and Expansion: 2018-2019

In 2018, Freetrade secured a significant amount of funding from venture capital firms. This allowed the company to expand its operations and improve its platform. This funding also helped to fuel the company’s growth and attract a larger user base.

In 2019, Freetrade launched its Invest account, which allowed users to set up a regular savings plan and invest in a range of assets, including stocks, funds, and exchange-traded funds (ETFs). This was a key development for the company, as it allowed Freetrade to offer its users a wider range of investment options.

Recent Developments: 2020-Present

In 2020, Freetrade announced that it had reached over 1 million registered users. Making it one of the fastest-growing online brokerage platforms in the UK. The company also launched a number of new features and services, including a referral program that allowed users to earn rewards for referring friends and family to the platform.

In 2021, Freetrade continued to grow and expand its services. The company launched its Freetrade Plus account, which offered users additional features and benefits, such as access to exclusive research and trading tools.


Freetrade has come a long way since its founding in 2016. From its humble beginnings as a small start-up, the company has grown and evolved into a successful online brokerage platform with a loyal user base. Freetrade’s success can be attributed to its commitment to making trading and investing accessible and user-friendly, as well as its ability to respond to the changing needs of the market. As the company looks towards the future, it is well-positioned to continue its growth and success in the online brokerage industry.

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